Introduce Your Pooka

Over 60 year ago Elwood P. Dowd introduced the world to Harvey, an invisible 6’ 3.5” pooka. For those that are not fans of eclectic motion pictures, a pooka is an invisible mystical Celtic creature who is drawn to societal oddballs. Elwood P. Dowg spends his day shuffling through life with his constant companion, whom he introduces to all that will listen at every occasion.

Harvey Jimmy Stewart

While the film has many great lines and scenes, one of the best is when Elwood sister, Veta explains to her daughter how anyone could possibly believe in an invisible rabbit.

“Myrtle Mae, you have a lot to learn and I hope you never learn it”.

Many independent insurance agents operate much like Elwood P. Dowd. They plod along through their live with their own “pooka” (In the case of these insurance agents a “value” proposition) In order to stay in business, they must convince customers of the existence of the invisible benefits of service. To flourish, they need to find and identify prospects that can see value. As with Elwood, the insurance agent soon finds that the world is divided between those that can believe and those that can’t.

Service and value may not seem to be able to blow away the competition, but their irresistible attraction will serve you well. As Elwood explained to Dr. Chumley,

“Years ago my mother used to say to me, she’d say, “In this world, Elwood, you must be” – she always called me Elwood – “In this world, Elwood, you must be oh so smart or oh so pleasant.” Well, for years I was smart. I recommend pleasant. You may quote me.”

Never be afraid to introduce your pooka. If you don’t truly believe, no one else will either.

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