Social Networking Has Gone Hyper

There are two tragedies in life. One is to lose your heart’s desire. The other is to gain it.
― George Bernard ShawMan and Superman

Imagine a world where every device is broadcasting a signal with a message that is tailored to your desires. A pop machine senses you are nearby and displays on a LED screen an offer of a Diet Dr. Pepper (your favorite). The parking meter identifies your car, checks national identity records to see if you qualify to park there and then reads the smart credit card in your wallet and deposits enough money to cover parking for a football game you plan on attending. Finally when you return home, the house lights go on, the garage door automatically opens and the television accesses Netflix with the latest movie you been seeing ads for that are programmed expressly for you.

In July 2014 Qualcomm Technologies, Inc. announced an always-on digital 6th sense named LTE–D. It uses include discovery services that will employ device-to-device technology to broadcast messages to receptive components in the immediate proximity, potentially offering exclusive values to nearby prospects.

This is not the future we’ve dreamed about; it is the reality of our age. All of these devices are available now or on the wish list of the neighborhood supermarket deli manager. It pretends to be just another means of marketing.

Every Move You Make, Every Step You Take, The World Will Be Watching You

As we descend into a digital version of The Truman Show, everything you hear or see is customized to appeal to your desires. Your normal becomes the standard! Suddenly your world is rosy and well ordered. It’s like shopping on Amazon where your desires are anticipated based on past purchases, or like Netflix – where viewing suggestion are offered specifically for you based on your searches and downloads.

This future, based on positive affirmation featuring your thoughts and deeds, offers the potential fragmentation of society into like social groups usurping the need of greater consensus. National identities may disappear, replaced by legions of digital tribes loosely affiliated to their preferred browsers, browsers that set the standards and rules as to what is truly important and relevant.

It appears digital freedom comes with a price and that price may be virtual enslavement.

Individuality and Growth

-Clarence Holm

– Disputing Saxon White Kessinger

If one subscribes to the philosophy that everyone is an individual, with different strengths and weaknesses, then one must also agree that if someone is considered replaceable they are not being effectively exploited in an organization.  In order to maximize ability, performance should constantly be adjusted to changing circumstances.

To achieve a consistent level of output, an organization can choose to be throttled to only allow the weakest piece of equipment to function at its maximum. While this might yield consistent performance, it will never allow an organization to exceed its governed potential.

Individual performance should run at different rates allowing for increased potential to be maximized. If a piece of the organization seeks to slow the process, rather than allowing deceleration, more resources should flow to that area to allow unrestricted production.

Successful organization should continuously identify choke points and work to enhance the weakest area. Growth is a symptom of an aggressive company, while stability, while at first glance, seems desirable,  signals a weak organization.

While some would point to the poem of “The Indispensable Man” where a man’s hand in place in the water as proof of concept. I would also remind you of the ostrich that puts its head in the sand to let the world pass it by.